Thursday, September 13, 2012

Southland Times: NZ's Fragile Tourism

Letters to the Southland Times
13th September 2012




Interesting feedback on the Monorail Debate from Ray Willet and Ian Collie
Just a couple of thoughts first is Though we feel very confident that we are the most desirable tourist destination in the world
That might be from our own spin and assuming that Everyone and their dog will want to invest in our area because we are so great is a little fanciful.

There is also a myth that we lack great tourist infrastructure because of opposition from the Department of Conservation, So when they actually let people go through the process of discussing New Ideas people feel the flood gates of Money will open and we be swept away with Development.

The fact is Talk is not Money and there is no real danger of a flood of money coming our way any time soon. And Te Anau is an Invisible Town in a little known town in a Country that very few can even find on a map.

I guess we all got a bit HIGH on the financial Boom we just had and are having trouble getting back to normal thinking.

Kevin Roberts the Kiwi Head Man of Saatchi & Saatchi in New York said in 1998 that his Slogan for NZ Tourism was “On the Edge”

Right now that is very accurate, for the whole Country!

No comments:

Post a Comment