Posted September 9th 2016 to the Otago Daily Times Newspaper Dunedin NZ
Dear ODT :
We keep hearing that traditional journalism is being crushed by the free Internet news, under cutting the traditional advertising revenue
that keeps our forth estate going but I think there may be more to it than that...
Where is the shrinking Advertising Money going?
might it be that our Asian Business Tigers have twigged that low prices and bulk sales need much less advertising to get a return?
In advertising quality and quantity are total different beasts they recon.
Perhaps the Golden Days of Advertising are gone because of new business strategies and the Old School print media’s counter-productive reaction.
Also certain Australian Media Barons have caused damage by being way to eager for profit and power breaking the bonds of professionalism
In the Industry not only for money but control of political outcomes playing on base fears causing them to loose their “composure” so to speak.
Sadly this blight is spreading as at least one of our NZ Australian Banking Barons has twigged that Customer Service is not as profitable as venture capital manipulation.
Corporate Globalism I think is a big player in this game and the shrinking middle class is another Good to see the ODT has held fast against the winds of change so far.
Dear ODT :
We keep hearing that traditional journalism is being crushed by the free Internet news, under cutting the traditional advertising revenue
that keeps our forth estate going but I think there may be more to it than that...
Where is the shrinking Advertising Money going?
might it be that our Asian Business Tigers have twigged that low prices and bulk sales need much less advertising to get a return?
In advertising quality and quantity are total different beasts they recon.
Perhaps the Golden Days of Advertising are gone because of new business strategies and the Old School print media’s counter-productive reaction.
Also certain Australian Media Barons have caused damage by being way to eager for profit and power breaking the bonds of professionalism
In the Industry not only for money but control of political outcomes playing on base fears causing them to loose their “composure” so to speak.
Sadly this blight is spreading as at least one of our NZ Australian Banking Barons has twigged that Customer Service is not as profitable as venture capital manipulation.
Corporate Globalism I think is a big player in this game and the shrinking middle class is another Good to see the ODT has held fast against the winds of change so far.
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