Early signs of tourism impact from 'The Hobbit

NewstalkZB February 1st  2013

The Hobbit films are 

expected to play a major role in drawing overseas visitors to the country.

Tourism New Zealand chief executive Kevin Bowler says while official figures won't be released until next year, there's already signs that the movie is making an impact.

"It's too early to see a lot of effect on arrivals. We are seeing some real good signs from the United States already with January preliminary arrivals looking very strong."

This despite a total lack of coordination between Government, local government and the Movie Industry.

let's hope they learned something from the Lord of the Rings when the irresponsible airlines pumped far more tourists into the country than there where beds for them!